LaShoe Selects e-Spirit to Power New Experience-Driven Content+Commerce Strategy

LaShoe to deploy e-Spirit Digital Experience Platform to accelerate international growth

e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP), has signed LaShoe, Germany’s leading online shoe retailer for people with bunions and sensitive feet, as the latest e-commerce customer based on FirstSpirit’s content-driven commerce capabilities. LaShoe is rapidly increasing its online shoe business beyond Germany, becoming a leading provider of fashionable shoes for women with bunions and sensitive feet. The cloud-based FirstSpirit DXP, with its industry-leading hybrid (headless+) content management system (CMS), will help the LaShoe online store seamlessly integrate with the Spryker commerce platform, empowering marketers to create and deliver inspiring experiences that inform, advise and compel customers to action on any digital channel.

Content and commerce with e-Spirit and Spryker

LaShoe will use FirstSpirit DXP to extend the functionality of its current e-commerce system, Spryker, to include content management and omnichannel marketing capabilities. FirstSpirit’s content modules, including photo galleries, blogs, and videos, are pre-configured and help digital marketers easily create unique user experiences. Using FirstSpirit allows LaShoe to curate topics and products digitally, and deploy storytelling strategies more easily to engage buyers with inspiring content and accelerate the purchasing process. The FirstSpirit hybrid CMS deployment will include deep, decoupled integration with Spryker, while still enabling support on any channel or device through FirstSpirit’s headless CMS. A unique feature of FirstSpirit, the Omnichannel Manager, enables LaShoe marketers to view AND edit experiences on any channel, including websites, mobile devices, progressive web applications, digital signs, information kiosks and any IoT-related device.

“In order to optimize the customer online shopping experience, we need technology that enables us to easily combine content and commerce to create a seamless customer experience. FirstSpirit CMS empowers our marketers to easily create and manage content across many different languages,” said LaShoe’s digital platform manager Daniel Koch. “Together with DEPT as a competent e-commerce implementation partner, as well as FirstSpirit and Spryker, we look forward to implementing and launching this innovative digital experience platform.”

“The most successful e-commerce vendors are the ones that use personalization technology to empower their e-commerce and marketing teams to create the most unique and engaging shopping experiences,” said Udo Sträßer, chief revenue officer, e-Spirit. “Leveraging Spryker’s e-commerce platform with FirstSpirit CMS will make it easy for LaShoe to deliver customized information to customers across any global channel, which promotes a consistent user experience along the buyer’s journey, improves customer loyalty and accelerates time to revenue.”

To learn more about e-Spirit, please visit us on LinkedIn and Twitter at @eSpirit and like us on Facebook.


Heidi Unruh
VP Marketing North America