21 Digital Experience Trends to Act On In 2019

by Heidi Unruh

Each year, digital marketers spanning all industries look for expert predictions that will help direct their go-to-market strategies, better engage customers, and deliver a clear ROI on their technology investments. With the constant change in customer experience demands and the evolution of disruptive technologies, predicting too far into the future is a challenge at best. And 2019 will be no different. We predict another year of constant change as technologies such as AI and machine learning continue to mature and disrupt business as usual for digital marketers everywhere. Personalization of content will also be a moving target as new channels emerge changing consumer habits and demands.

Not sure if your digital experience ecosystem is up to snuff? Take our survey and assess the health of your digital experience ecosystem.

One thing that won’t change? Digital experience will continue to be what separates the winners from the losers. Fully embracing this truth and building a digital experience ecosystem to enable breakthrough experiences today--and in the future--will be what makes or breaks marketers in 2019. As time marches on, the gap between those companies that haven’t invested time and resources wisely and those that have will be profound making it increasingly difficult for many to compete.

Regardless of what the future brings, it will certainly be more engaging and relevant than ever before.

Here’s what the experts have to say across three fronts, including digital experience, web content management and e-commerce:

Asses the Health of your Digital Ecosystem here.

“More websites want flexibility in how their content is displayed and are instead opting for more medium-agnostic web content management, most notably through headless CMS. Headless CMS allows users to post their content without worrying about a front end that only formats properly on one type of device. As we enter 2019, content-driven services and websites will have to move to headless CMS solutions to account for the rapidly diversifying content consumption landscape.”

Jazmine Betz, G2 Crowd

Read all expert opinions in our slideshare deck!

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About the author

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Heidi Unruh
VP Marketing North America