e-Spirit Selected for Gartner Magic Quadrant for Digital Experience Platforms

Innovation Marketing Omnichannel CMS
by Michael Gerard

There is no doubt that delivering an inspiring and engaging digital experience to buyers offers an opportunity to convert them into customers, and even better, to create lifelong fans out of those customers. However, the traditional, monolithic content management system (CMS) or even the new-to-market pureplay headless CMS solutions lack the ease of use, agility and intelligence needed to simplify delivering these digital experiences across multiexperience customer journeys. This is the vision of today’s digital experience platform (DXP).

As defined by Gartner:

“A DXP is a well-integrated and cohesive set of technologies designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multiexperience customer journeys..”


e-Spirit expands on this, defining a DXP as a core set of software technologies that orchestrates the creation, delivery and optimization of personalized, content-rich digital experiences anytime, anywhere to delight customers, compel them to action, and enable a company to outperform its competition.” [Learn more here: “What is a DXP and Why Should You Care?”]

If you want to know which companies to consider in your search for a DXP, look no further than the Gartner 2021 Magic Quadrant for Digital Experience Platforms. This 2021 report, including e-Spirit, identifies and evaluates 16 qualified DXP solutions available in today’s market. As one of the newest entrants to this report, Gartner identifies e-Spirit’s strengths as follows:

“An agile, architecturally flexible platform with shorter time to value and strong interoperability with adjacent technologies.”

“A hybrid headless toolkit for building progressive web apps (PWAs) that features content preview and WYSIWYG capabilities improving ease of use and usability for non-technical business users.”

“A sound product strategy that is aligned accurately with the developments Gartner sees in the DXP market, such as strong cross-channel continuity and personalization.”

Customers across multiple industries see tremendous value and benefit using e-Spirit’s cloud-based FirstSpirit DXP with hybrid headless CMS and AI-driven personalization. Whether it’s helping Grohe build a Digital Experience Platform to power over 60 websites in 80 countries, allowing ASICS to leverage personalization to improve digital experiences, or making it easy for Carter’s to reap the benefits of its investment in Salesforce Commerce Cloud to reduce time-to-market, FirstSpirit accelerates creation and delivery of personalized, content-driven experiences to any channel and in any digital experience ecosystem.

As one of the only DXP vendors offering a true cloud-based, hybrid headless CMS, e-Spirit is unique from the competition in three key areas:

  • Agility:
    • 75%+ faster deployment using the FirstSpirit Experience Accelerator
    • Hybrid headless CMS represents the next generation of the headless CMS and is the holy grail for real-time multiexperience marketing. Why hybrid? Pureplay headless CMS’s lack the scalability and agility of a hybrid CMS. The FirstSpirit hybrid headless CMS allows you to create, manage and accelerate the delivery of personalized content to any channel--and edit the channel experience before it goes live--for immersive digital experiences that inspire customers to action throughout the entire customer journey. [Source: Hybrid CMS: The Next Generation of the Headless CMS]
  • Empowerment: FirstSpirit is a SaaS-based solution that is easy to use for both non-technical and technical employees, meaning that content can be created and shared quickly and easily
  • Intelligence: AI-powered personalization and predictive analytics deliver unique content that is targeted to specific customer needs which helps reduce time-to-revenue

Don’t just take our word for it. e-Spirit received an overall rating of 4.7 out of 5.0 by Gartner Peer Review for Digital Experience Platforms and 82% of customers stated that they would recommend FirstSpirit. In addition, e-Spirit was named as a Visionary in the 2019 Gartner Magic Quadrant for Web Content Management, included in the 2020 Forrester Research report Now Tech: Agile Content Management Systems, Q1 2020, and named Market Leader in Research in Action’s Vendor Selection Matrix for Web Experience Management.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

Gartner Magic Quadrant for Digital Experience Platforms, Irina Guseva, Mick MacComascaigh, Mike Lowndes, 26th January 2021.

About the author

Michael is responsible for e-Spirit's global marketing strategy. He has 15+ years of marketing and sales experience in SaaS companies, and has written about many topics across technology, marketing strategy and other marketing-related areas.

Michael Gerard
Chief Marketing Officer