Hybrid CMS – The Next Generation of the Headless CMS

Marketing Headless and Hybrid CMS Innovation
by Heidi Unruh

Content management systems (CMSs) have been in use for 20+ years, but only in the past several years has the term “headless CMS” become popular; and it has already begun to revolutionize the experience across digital channels and devices. A headless CMS will improve your company’s ability to deliver better digital experiences for your customers wherever they may be, quicker!

However, today’s pure play headless CMS lacks many of the core capabilities of a “traditional” CMS such as the ability to support workflow and collaboration, scale content management across multiple brands, countries and languages, ease of use for non-technical users and interoperability to enable a next generation digital experience (DX) ecosystem.

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This is the promise and the reality of the hybrid CMS--the next generation of content management--combining all of the advantages of a headless CMS with those of a more traditional enterprise class CMS, including:

  • Agility: Leverage the power of deep integration offered by a more traditional decoupled CMS to enable fast, powerful interconnections within any DX ecosystem; while also freeing up content, with headless CMS capabilities, to be used by any next generation front-end or device (e.g., SPAs, PWAs, conversational platforms, digital signs or IoT devices) without costly and time intensive replatforming of your existing CMS. (i.e., a hybrid CMS can work alongside of your existing CMS)
  • Empowerment: A hybrid CMS is a key part of modernizing your technology stack to establish one source of content truth, manageable and/or accessible by anyone within or outside of your organization to drive a more consistent, inspiring and relevant experience for customers no matter where they are or what stage they are at in the buyer’s journey.
  • Intelligence: Today’s leading hybrid CMS also offers the ability to personalize content-driven experiences at scale, tapping into the power of internal, external and behavioral data to not only drive engagement with your audiences, but to create fans out of them for your brand enabled by data-driven intelligence.

An enterprise-class hybrid CMS, including headless and decoupled capabilities, offers significant opportunity for companies to bring more inspiring, content-driven experiences to their B2B and B2C customers. No longer must developers, marketers and other digital experience professionals be beholden to the monolithic, traditional CMS or pure-play headless CMSs which lack scalability and/or ease of use for non-technical teams. The result is the ability to create and deliver the ideal connected digital experience for each individual customer in the right context and at the right time and place to drive engagement and revenue.

Click here to download our new ebook, Hybrid CMS: The Next Generation of Headless CMS, to learn more about the next generation hybrid CMS with headless and personalization capabilities, or request a demo of e-Spirit’s hybrid CMS in action.

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About the author

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Heidi Unruh
VP Marketing North America