Michael Gerard

Michael is responsible for e-Spirit's global marketing strategy. He has 15+ years of marketing and sales experience in SaaS companies, and has written about many topics across technology, marketing strategy and other marketing-related areas.

Contact me:

gerard@e-Spirit.com

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by Michael Gerard on 06/08/2021

What is a PWA and how can it give you a competitive advantage?

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by Michael Gerard on 04/06/2021

The Era of the Digital Experience Platform (DXP): A Technology Perspective

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by Michael Gerard on 03/05/2021

Research in Action Ranks FirstSpirit DXP as Leader in Vendor Selection Matrix for DX Management

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by Michael Gerard on 02/18/2021

5 Steps to Migrate Your On-Premises CMS to the Cloud

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by Michael Gerard on 01/29/2021

e-Spirit Selected for Gartner Magic Quadrant for Digital Experience Platforms

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by Michael Gerard on 01/19/2021

e-Spirit and SAP Spartacus Take Experience-Driven Commerce to the Next Level

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by Michael Gerard on 12/02/2020

Infographic: 20 Questions to Optimize Digital Experience Personalization

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by Michael Gerard on 11/19/2020

Experience-Driven Commerce in Action: An Interview with ASICS

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by Michael Gerard on 10/29/2020

Headless CMS: Everything You Wanted to Know

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by Michael Gerard on 08/25/2020

Overcoming Common Personalization Problems: Data Quality & Scalability

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by Michael Gerard on 07/30/2020

3 Retail Leaders Share DX Strategies for Creating Lifelong Fans out of Customers

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by Michael Gerard on 07/23/2020

How to Launch Digital Experiences Lightning Fast with a CMS

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by Michael Gerard on 07/09/2020

The Ultimate List of Statistics for Marketers During COVID Times

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by Michael Gerard on 07/08/2020

What Is a Digital Experience Platform and Why Should You Care?

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by Michael Gerard on 06/30/2020

Why Hybrid CMS will Dominate Digital Experience Creation [Infographic]

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by Michael Gerard on 05/28/2020

[Video] Content-Driven Commerce in Action: LaShoe Interview and 3-Minute Demo

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by Michael Gerard on 05/19/2020

Spotlight PixelMEDIA: Delivering Experience-Driven Commerce with e-Spirit’s Headless CMS and Salesforce Commerce Cloud

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by Michael Gerard on 05/14/2020

Overcoming Common Personalization Problems: Content Deployment, Scalability & Translation

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by Michael Gerard on 05/05/2020

Spotlight CMS Connected: Hybrid Headless CMS for the most flexible customer experience

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by Michael Gerard on 04/01/2020

Corona Pandemic: 3 Retail Steps to Weather the Storm

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by Michael Gerard on 03/16/2020

COVID-19: 11 Tips and 10 Examples for Communicating to Your Customers

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by Michael Gerard on 12/17/2019

Digital Experience Trends 2020: Experience is Everything

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by Michael Gerard on 11/12/2019

Hybrid CMS: Turn Your Customers into Lifelong Fans

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by Michael Gerard on 04/23/2019

B2B & B2C E-Commerce: 3 Strategies to Differentiate with Content-Driven Experiences

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by Michael Gerard on 08/29/2018

5 E-Commerce and Retail Strategies to Survive and Thrive

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by Michael Gerard on 08/01/2018

2018 Gartner WCM Magic Quadrant: e-Spirit Named a Visionary

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by Michael Gerard on 03/22/2018

Digital Experience Technology: Are you a Leader or Laggard? [New Research]

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by Michael Gerard on 09/13/2017

AI-Powered Personalization at Scale Becomes a Reality for Marketers