2018 Gartner WCM Magic Quadrant: e-Spirit Named a Visionary
by Michael Gerard on Aug 1, 2018
Gaining a Digital Experience Edge over your competition takes vision--and vision and market understanding is why Gartner has recognized e-Spirit as a Visionary in the just released Magic Quadrant for Web Content Management. ...
Natural Language Generation: The Future of Content Management
by Heidi Unruh on Jul 20, 2018
Demand for content is increasing faster than marketers can produce it. Natural language generation assists by producing natural sounding, high-quality content within minutes. Learn about the ...
The Ultimate List of e-Commerce Conferences
by Heidi Unruh on Jul 3, 2018
While e-commerce marketers live their workdays on the web, there is still nothing quite like in-person networking to refresh, regroup and renew. Check out our ultimate list of up-coming e-commerce ...
The Ultimate List of Digital Experience Conferences
by Heidi Unruh on Jul 3, 2018
Are you a Digital Marketer looking to up your digital experience game? It’s no small task given the speed at which this market is continuously evolving, but we’re going to make it a little easier for ...
TSI Holdings Masters Multi-Channel e-Commerce Experience for Dramatic ROI
by Heidi Unruh on Jun 27, 2018
In the fiercely competitive world of online retail, your e-commerce site can make you or break you. It’s never been more important to get it right than at this moment -- your ability to compete is at ...
e-Spirit and Salesforce Work Together to Enable Experience-Driven Commerce
by Heidi Unruh on Jun 7, 2018
According to Statista, in 2017, global retail e-commerce sales worldwide added up to 2.3 trillion U.S. dollars and are projected to grow to 4.88 trillion U.S. dollars by 2021.
Micro-segmentation–The Future of Personalized Digital Experiences
by Heidi Unruh on May 10, 2018
Today, consumers are bombarded with countless advertising and marketing messages, making it more and more difficult for brands to create messages and digital experiences that differentiate.
e-Spirit’s Digital Experience Platform: Introducing Next-Generation Capabilities
by Heidi Unruh on Apr 25, 2018
In the spirit of innovation, which is the cornerstone of e-Spirit’s mission, today we introduced exciting new capabilities of the FirstSpirit Digital Experience Platform (DXP) at our annual customer ...
15 Ways AI Helps You Conduct Next Gen Digital Experiences at Scale
by Sebastian Glock on Apr 11, 2018
Artificial intelligence (AI) is transforming marketing, helping professionals become more productive and efficient as well as driving better results.
Digital Experience Platform in Action: GROHE Delivers the World Class e-Commerce Experiences Customers Crave
by Heidi Unruh on Apr 5, 2018
There is no doubt that delivering great digital experiences is a top priority for companies that want to remain competitive.
Digital Experience Technology: Are you a Leader or Laggard? [New Research]
by Michael Gerard on Mar 22, 2018
Much has changed in the digital experience (DX) landscape over the last five years.
What is a Digital Experience Platform and Why Should You Care?
by Michael Gerard on Mar 7, 2018
For centuries organizations have attempted to differentiate their companies by creating amazing products, establishing creative offers, using effective distribution channels, and/or going to market ...
The Ultimate Resource for GDPR Readiness
by Sebastian Glock on Feb 14, 2018
The European Parliament, Council of the European Union, and the European Commission have implemented a sweeping new privacy law. It’s called the General Data Protection Regulation (GDPR), and affects ...
New Year, New Look! Check out FirstSpirit's new design rebrush!
by Sebastian Glock on Jan 17, 2018
It’s a new year and time for a new look. Our mission is to provide easy-to-use software that helps you create the most compelling digital experiences.
How to Crush Your Digital Content Experiences
by Heidi Unruh on Dec 19, 2017
Content marketers around the world know that technology is changing faster than many businesses can handle and that the pace of change is increasing.
Going Global? How to localize content without giving up centralized control
by Heidi Unruh on Dec 7, 2017
Companies serving a diverse global audience today face a dilemma. What is the best way to ensure that content, messages, images and overall brand are consistently presented across multiple channels, ...
E-Book: 5 Ways Marketing Pros Are Using AI For a Digital Experience Edge
by Heidi Unruh on Nov 13, 2017
Artificial Intelligence (AI) is without question one of the hottest trends today. When we think about AI, futuristic scenarios more science fiction than computer science often come to mind. We’re not ...
Digital Experience Ecosystem: Healthy or Not?
by Heidi Unruh on Nov 1, 2017
As Gartner says, “experience is the new competitive battleground”. And ground zero of this competitive battleground is the technology that marketers use to enable the digital experience.
5 Ways Content-as-a-Service Can Supercharge Your E-Commerce Initiatives
by Heidi Unruh on Oct 25, 2017
The Internet (and the Internet of Things) has created an explosion of channels and with it, complexity and chaos, particularly for e-commerce marketers.
AI-Powered Personalization at Scale Becomes a Reality for Marketers
by Michael Gerard on Sep 13, 2017
For quite some time now, marketers have been promised real-time website and mobile personalization. However, many of these promises have failed to deliver.
5 E-Commerce Marketing Strategies for Survival
by Michael Gerard on Sep 7, 2017
1,000+ marketing & technology professionals from retail and e-commerce industries’ best companies came together recently in Boston, MA
E-book: How to Use Omnichannel Marketing to Drive E-Commerce Revenues
by Heidi Unruh on Aug 28, 2017
In today’s competitive market, online retailers must do everything they can to influence customers. Fortunately, the number of new channels used to reach consumers has exploded over the last couple ...
The Benefits of Microservices as a CMS/WCM Architecture Paradigm
by Sebastian Glock on Jul 25, 2017
Monolithic applications are old news – they’re hard to scale, integrate, and use. That’s partly why a new approach to development has taken hold lately. Read more
New IDC Analyst Report on “The Future of Digital Experience Management” - Read Now
by Heidi Unruh on Jun 28, 2017
Ever wish you could ask an industry analyst for digital experience tips? e-Spirit essentially did just that when we posed five key questions to IDC analyst Melissa Webster recently. She serves as ...
Microservices Architecture for CMS: The Building Blocks of an Agile Digital Marketing Ecosystem
by Sebastian Glock on May 23, 2017
The decentralized, distributed nature of the Internet has changed our thinking about how we develop technology. Microservices are a way to break up complex systems into smaller, manageable pieces ...
How To Connect With Millennials Using Digital Signage
by Heidi Unruh on Apr 20, 2017
Displaying information on a digital sign as it's posted on your channel lets your visitors know they matter to you and creates a psychological reward loop. It's literally a feel-good moment. ...
Not Sure What CaaS Is All About? Watch this Video First!
by Heidi Unruh on Mar 13, 2017
Content management has moved to the cloud, eliminating the need for time-consuming, costly integrations. If that is news to you, watch this quick video from e-Spirit that literally illustrates ...
Delivering Content to Digital Signage Using Content-as-a-Service
by Heidi Unruh on Mar 10, 2017
According to research firm Markets and Markets, the digital signage market was valued at $16.88 billion in 2015 and is expected to reach $27.34 billion in the U.S. by 2022. Despite this growth, ...
Why e-Spirit’s Strategic Partnership with Samsung SDS Is So Important
by Heidi Unruh on Mar 6, 2017
Today e-Spirit announced a strategic partnership with Samsung SDS focused on delivering a jointly developed content signage package to complement Samsung SDS’s Nexshop Marketing solution for digital ...
How to Become a "Digital Genius" Like Burberry
by Heidi Unruh on Mar 1, 2017
Here at e-Spirit, we love hearing about brands at the bleeding edge of digital. One such brand is Burberry, and although the company is not (yet) an e-Spirit customer, its digital strategy stands ...
New Video from e-Spirit Proves the Value of Integrated Content + Commerce
by Heidi Unruh on Feb 3, 2017
e-Spirit has produced a new video on content and commerce that we think you’ll like! It explains that as the number of digital touchpoints grows, so does digital complexity. This is a situation many ...
New Video on How Urban Decay Uses FirstSpirit to Open New Markets
by Heidi Unruh on Jan 31, 2017
e-Spirit's client Urban Decay has been using the FirstSpirit CMS to connect with customers all over the world. John Perasco, AVP of E-Commerce at Urban Decay Cosmetics, explains: “30% of our tra ...
FirstSpirit Included in Forrester Wave for the First Time
by Sebastian Glock on Jan 25, 2017
For the first time in its history, FirstSpirit has been included in the Forrester Wave™. The new research report, entitled “The Forrester Wave™: Web Content Management Systems, Q1 2017 evaluates 10 ...
New White Paper Reveals Four Ways to Enable Micro-moments of Influence
by Heidi Unruh on Jan 18, 2017
With the advent of new technology driving more channels for content consumption – and the message dilution, potential for dissonance and lack of engagement that comes with it – today’s customer ...
Banks Must Build Agile Digital Ecosystems to Engage Millennials
by Heidi Unruh on Dec 1, 2016
Today’s customers are changing, and to best serve them, organizations have had to change with them. This is as true for financial institutions as it is for retail companies. Simply put, consumers ...
Three Key Takeaways From the CMSWire DX Summit
by Heidi Unruh on Nov 17, 2016
This week, e-Spirit was a gold sponsor at CMSWire’s DX Summit in Chicago where the buzz was all about customers, experiences, and digital dexterity. If you didn’t make the event, here three key ...
e-Spirit Improves Position in Gartner Magic Quadrant for Web Content Management
by Andreas Knoor on Nov 15, 2016
Gartner published its Magic Quadrant for Web Content Management in September and the news is good for marketing leaders seeking to transform their digital businesses. Following on recent product ...
Turning Digital Content into Revenue
by Andreas Knoor on Oct 14, 2016
There’s a channel transformation at hand—known as the Internet of Things (IoT)—and its rapid rise is challenging C-suite marketers that are tasked with delivering seamless omnichannel brand ...
Omnichannel marketing: making unmanageable campaign content manageable
by Andreas Knoor on Aug 31, 2016
Digital campaign planning for global retailers is in a word—complex. For some, it's downright unmanageable.
Content: the chink in the ‘Salesforce Commerce Cloud’ armor
by Jörn Bodemann on Jun 15, 2016
Last week brought news of several acquisitions surrounding companies that are positioning themselves as customer engagement platforms, most notably the Salesforce acquisition of Demandware.
The e-Spirit way: best-of-breed, agility, and interoperability
by Christoph Feddersen on Mar 31, 2016
From its inception, FirstSpirit was built with agility and interoperability in mind. Our long-term strategy was—and still is—to be the most agile and highly interoperable Web content management ...
What's standing between enterprises and digital transformation?
by Heidi Unruh on Mar 18, 2016
Digital transformation is a global challenge that no organization is immune from. The vast majority of companies are going through some level of transformation already, and it’s a complex and ...
Award-winning website: NORD Drivesystems manages global online presence with FirstSpirit
by Karena Friedrich on Feb 23, 2016
To reflect its market-leading position digitally, NORD Drivesystems decided to give its international Web presence a complete facelift. Find more details on the global relaunch and a brand new case ...
Best-of-breed content + commerce
by Heidi Unruh on Feb 9, 2016
Content-rich consumer experiences are only as good as the content and commerce solutions that power them, so choosing the right systems is essential. What should you look for from content and ...
The new enterprise digital marketing imperative: change as a strategy
by Andreas Knoor on Feb 3, 2016
Nowadays choosing the right CMS for your organization means having a forward-looking vision of potential digital innovations, that may influence your running projects. The big question is: What kind ...
How can you jump start digital transformation?
by Oliver Jaeger on Dec 3, 2015
For most companies, digital transformation is “more dream than reality.” An upcoming webinar will look at new research data and offer up useful tips and strategies to help companies move their ...
Retail strategies: How going beyond e-commerce builds customer loyalty
by Robert Bredlau on Nov 20, 2015
Urban Decay, a fast-growing retail cosmetics brand, has launched a new content-driven website based on FirstSpirit and integrated with Demandware. Read how the new UD All Access site will boost brand ...
Digital transformation challenges by the numbers
by Oliver Jaeger on Nov 18, 2015
The results of our survey of more than 200 marketing, IT and business professionals about digital transformation challenges are in. Gain essential insights about the roadblocks to digital ...
Are your media files up-to-date? Apparently not.
by Oliver Jaeger on Nov 5, 2015
"Updating media files online fast enough" seems to be the biggest problem regarding managing digital content. On the basis of this result, Oliver Jaeger substantiates the efficiency of in ...
Why customer experience isn’t warmed over ERP
by Robert Bredlau on Oct 29, 2015
Forrester recently released a new “Wave” analysis of what it is calling Digital Experience Platforms (DXP), and the reports authors are now predicting that DXPs will one day become as commonplace as ...
Get your very own Corporate Content Cloud!
by Oliver Jaeger on Oct 21, 2015
Globalization, multi-brand management and personalization - today these are all topics and projects enterprises have to deal with and which they have to handle. But how can you manage such a wealth ...
I was ahead of my time when it came to using the iceberg analogy
by Oliver Jaeger on Oct 14, 2015
I read the Digital Clarity Group’s September 2015 Get Clarity Newsletter and I had to take a step back and laugh. One article, titled “Beware What's Below the Surface”, referenced the comm ...
Content development—follow the money
by Oliver Jaeger on Oct 12, 2015
A study funded by the CMO Club and IBM indicates that content development will make up the largest portion of the marketing budget. However creating new and exciting content is not all. How does that ...
How do you secure a long-term relationship with your customers?
by Oliver Jaeger on Oct 7, 2015
Marketing executives spent many restless night wondering how they can improve customer loyalty. It’s a tough question to answer since there are so many paths to take when it comes to customer ...
Retail disrupted – Now is the time to get it right
by Robert Bredlau on Oct 1, 2015
Advancing technology is bringing disruption to the retail segment and transforming the way people consume. One of the hot topics at the Shop.org Digital Summit in Philadelphia will be how retailers ...
Does the explosion of marketing technologies cause you fear or excitement?
by Oliver Jaeger on Sep 16, 2015
The number of marketing technologies is exploding at an astonishing rate -- from 947 vendors supplying marketing technologies in the last analysis by chiefmartec.com in 2014 to more than 1876 vendor ...
Survey: What are your biggest digital transformation challenges?
by Oliver Jaeger on Sep 14, 2015
We’ve been writing a lot of late about digital transformation and how companies are working to improve the customer experience across all touchpoints. Now it’s your turn to tell us about the ...
Who is driving digital transformation?
by Oliver Jaeger on Aug 20, 2015
Digital transformation is happening now: more than 70 percent of companies have a digital transformation initiative underway, according to a recent survey. But who in the company is driving the ...
What is digital transformation anyway?
by Oliver Jaeger on Aug 4, 2015
Digital transformation is one of the hottest topics in marketing today, but what does it mean? As it turns out, even though organizations are pursing digital transformation strategies, there is no ...
Achieve true digital transformation with the Corporate Content Cloud
by Oliver Jaeger on Jul 20, 2015
For most companies, engaging customers efficiently at every touchpoint requires a digital transformation. At the core of customer engagement is content – and that’s where our new Corporate Content ...
How can marketers improve the customer experience?
by Oliver Jaeger on Jun 19, 2015
There was a time, not too long ago, that a majority of outbound marketing messages were mostly used on a company’s website. Of course, the sales and public relations teams needed to incorporate those ...
How to strengthen the relationship between vendors and systems integrators
by Robert Bredlau on Jun 10, 2015
The relationship between a technology vendor and a systems integrator (SI) is like a two-way street. Sometimes the vendor is the one that finds the new customer, but the vendor may need help ...
Deliver great retail customer experiences with FirstSpirit and IBM
by Robert Bredlau on May 11, 2015
Meeting retail customer expectations these days involves much more than listing your wares on a website and adding a shopping cart. You need to think about everything from community and social ...
Learn why homegrown CMS solutions are a false economy in this IDC webinar
by Robert Bredlau on Apr 20, 2015
According to research firm IDC, there is “no debating” the merits of moving to a modern Web content management solution to create compelling digital experiences for customers. A key reason for this ...
Ease of use rings true with FirstSpirit, but not so much with Adobe
by Oliver Jaeger on Feb 24, 2015
While consumer products like iPhones and iPads are generally user-friendly, most people seem to accept the fact that a majority of enterprise technology is hard to use. That’s a shame because so many ...
The real secret to great customer experiences: employees
by Robert Bredlau on Feb 20, 2015
In the age of the customer, there’s no mystery as to why everyone is so focused on delivering a great customer experience online. But what often gets lost is the importance of making sure that ...
Changing consumer behaviors are driving retailers to unify technologies
by Robert Bredlau on Feb 12, 2015
Existing retail infrastructure, architecture, and applications are straining to keep pace with rapid advancements in consumer technology and behavior, according to a recent report from the National ...
Turning Your Customers Into Brand Ambassadors
by Oliver Jaeger on Feb 3, 2015
Companies place so much emphasis on customer acquisition that I sometimes wonder if they’re missing the bigger picture. While customer acquisition is very important, securing the customer for the ...
Personalization, best-of-breed dominate Tweet Jam discussion
by Robert Bredlau on Jan 23, 2015
A recent CMSWire Tweet Jam explored the topic “Differentiating via Experience and Commerce.” e-Spirit was well-represented as an expert panelist in what turned out to be an informative and lively ...
Sales and Customer Satisfaction Rise with Dynamic Website Personalization
by Oliver Jaeger on Jan 20, 2015
There’s no argument that a website that treats people like people by remembering their interests and serving up relevant content will outperform generic websites every time. While top websites like ...
Connecting the dots across the entire customer journey
by Oliver Jaeger on Jan 14, 2015
This post, which originally appeared on the IBM SmarterCommerce blog, provides useful tips on implementation of what we call a Customer Experience Engine that spans the entire customer journey from ...
Removing the IT Bottleneck
by Robert Bredlau on Dec 19, 2014
It should come as no surprise that marketing and IT often have different priorities. But according to Forrester analyst Anjali Yakkundi, companies are able to deliver the best experience when these ...
e-Spirit and Tahzoo team up to deliver great customer experiences all the time, every time
by Robert Bredlau on Dec 17, 2014
There’s no debate that being successful online in today’s world requires the ability to deliver a great customer experience across all channels, all devices and all platforms. To help our customers ...
Personalization is important… when done correctly
by Oliver Jaeger on Dec 5, 2014
One of the hotter topics discussed this week at the just-ended Gilbane Conference in Boston was personalization and whether it's possible to have too much of good thing. Here's our tak ...
Content marketing vs. native advertising
by Oliver Jaeger on Nov 19, 2014
For B2C marketers, there apparently is some confusion about the line between the hot strategy known broadly as content marketing and so-called native advertising (long paid placements made to look ...
How Well Do You Know Your Customers?
by Oliver Jaeger on Nov 3, 2014
It’s scary to think that the holiday season is just around the corner. Where has the year gone? Suffice it to say that e-commerce vendors are gearing up for another season of incredible deals, ...
A Web CMS that creates harmony for marketing and IT
by Robert Bredlau on Oct 14, 2014
Forrester principal analyst Ted Schadler is concerned about the mismatch between customer-facing team looking to bring new services to customers and CIOs looking to reduce costs. One way to minimize ...
Why Wrestle With Contributing Content?
by Oliver Jaeger on Oct 3, 2014
When it comes to using technology, many people cite ease of use as one of the most important features. What’s the point of having great technology if only a few people can actually use it? With a CMS ...
Does CMS Give You A Competitive Advantage? You Bet
by Oliver Jaeger on Aug 25, 2014
In this blog we talk a lot about providing a great user experience. Whether that user is a content creator inside your company or a customer viewing your website, it’s important that your content ...
Securing a Great Global User Experience
by Oliver Jaeger on Jul 23, 2014
Does your Web CMS vendor truly understand the big picture and the importance of providing a great user experience -- not just for for your customers but for content creators as well? Read this blog ...
Tap into the Power of Your CMS – Free Webinar with Canto
by Robert Bredlau on Jul 9, 2014
One of the mistakes we see a lot of organizations make is failing to take full advantage of their Web content management system. Organizations can overcome this by taping into the power of a content ...
We’ve got your back, content creators!
by Oliver Jaeger on Jun 18, 2014
The launch of FirstSpirit 5.1 has been gratifying for us in that one of our guiding principles—creating a great global user experience—continues to gain traction with a wider audience. We’ve always ...
Optimize your global user experience with FirstSpirit 5.1
by Oliver Jaeger on May 14, 2014
One of the key areas of emphasis for us at e-Spirit has been user experience. With the release of FirstSpirit 5.1 we have continued our focus on improving the experience, offering up notable ...
WCMS Options: Separating the Men from the Boys
by Oliver Jaeger on May 8, 2014
Creating a great company website that is not only attractive to the eye but one that is geared to your customer’s individual interests can be a challenge. Most Web content management systems do a ...
Legal education service BARBRI Selects FirstSpirit
by Robert Bredlau on Apr 8, 2014
Unless you or a family member is in the legal services industry, chances are that you have never heard of BARBRI, Inc. But for the lawyers among us, there’s a very good chance that BARBRI played a ...
Welcome to our new website!
by Oliver Jaeger on Mar 4, 2014
As you most likely have already noticed, the e-Spirit website for the Americas has been completely re-designed for 2014 from the home page to the closing credits. This is far more than a face lift, ...
Tackling the “global user experience” at the Gilbane Conference
by Robert Bredlau on Nov 24, 2013
One of the topics you’ll be hearing a lot about at the Gilbane Conference taking place Dec. 3-5 in Boston is the challenge of creating and maintaining a compelling digital experience for customers, ...
Using Social Media to Create a Positive Customer Experience
by Oliver Jaeger on Oct 15, 2013
Over the past few years, social media has become part of every marketer’s playbook. The ability to engage customers directly has helped improve the customer journey from a one-way, static discussion ...
Seven Tips for Better Multichannel Marketing – and Customer Experience
by Oliver Jaeger on Sep 25, 2013
By Robert Bredlau and Oliver Jaeger Editor’s Note: This piece ran as a guest post on the CMS-Connected blog and is posted here in case you missed it. For those who aren’t familiar with ...
Creating Engaging Content
by Oliver Jaeger on Sep 19, 2013
Earlier this week I wrote about the importance of getting readers to come back to your website on a regular basis. While having compelling content is the primary issue, it’s important to remember ...
Keep Them Wanting More
by Oliver Jaeger on Sep 16, 2013
Recently I discussed the importance of having compelling content on your company’s website to attract online viewers. So once you’ve hooked the person to visit your website, how do you keep them ...
Powering Your E-Commerce Site
by Oliver Jaeger on Sep 9, 2013
For traditional brick-and-mortar stores, it may be hard to establish an e-commerce site. Why is that? Well, one reason is because selling merchandise that you can touch and feel is very different ...
What’s Compelling About Your Content?
by Sandra Hoegemann on Sep 5, 2013
What’s that old real estate saying? The most important three things in real estate are location, location, location. For marketers who run their company’s website it should be content, content, ...
Content Marketing: It’s About The Customer Experience
by Oliver Jaeger on Aug 8, 2013
The other day a friend of mine asked me about Content Marketing. I discussed Content Marketing in an earlier blog post so I don’t want to rehash the basics here. But my friend asked an interesting ...
JBoss Portal Platform and FirstSpirit CMS deliver agility and high impact
by Robert Bredlau on Jul 26, 2013
In reading through the Red Hat JBoss Portal datasheet you’ll come across a great summary statement: “If your organization needs a simple-to-integrate, high-performance self-service solution that ...
Online Retailers Are Smiling…All The Way To The Bank
by Oliver Jaeger on Jul 17, 2013
I just love infographics. They can really help get a point across by painting a picture rather than just simply listing raw data. This week I came across an amazing inforgraphic developed by Invesp ...
When It Comes To Content, Don’t Simply Throw Darts At The Dartboard
by Oliver Jaeger on Jun 26, 2013
I can’t tell you how many conversations I’ve had about social media. Some people thinks it’s a great avenue to connect with customers, others think it’s a waste of time and cuts down on employee ...
Help Your Company Portal Reach Its Full Potential
by Robert Bredlau on Jun 21, 2013
No matter what technology is being discussed, the term “rip-and-replace” doesn’t conjure up positive images. It can be a nightmare for the IT department as well as company employees. But when you ...
Create Engaging User Experiences with Red Hat JBoss Portal…and FirstSpirit
by Robert Bredlau on Jun 20, 2013
We had an opportunity to exhibit at the recent Red Hat Summit held here in Boston to share some exciting news, namely the integration between FirstSpirit and JBoss Enterprise Portal Platform (EPP). ...
How companies should treat personal customer information
by Robert Bredlau on Jun 14, 2013
After I read the news about Edward Snowden leaking classified documents about the U.S. National Security Agency’s classified surveillance program, I shifted over to an e-commerce site to order some ...
Smarter Commerce Starts with a Content Management Solution
by Robert Bredlau on May 30, 2013
One of the themes we heard frequently last week at the IBM Smarter Commerce Global Summit in Nashville had to do with the importance of content – fresh, relevant and compelling content linked to ...
The Holistic Approach To Marketing
by Oliver Jaeger on May 28, 2013
Marketing can be a tricky thing to explain. The marketing team doesn’t necessarily produce a “product”, but, for example, creates collateral for the company website. The team doesn’t generate ...
Capture, Analyze, Act...But Don’t Forget to Organize and Align
by Oliver Jaeger on May 22, 2013
In the past few years we have seen a dramatic change in how marketing organizations function. In the past most marketing activities were focused on showcasing company materials through print and ...
Marketing people do what marketing people like to do: talk! (in my case a lot about Content Marketing)
by Oliver Jaeger on May 8, 2013
Germany’s oldest seaside resort is called Heiligendamm on the Baltic Sea. Founded in 1793, it is among other things a great place for people to enjoy the beautiful surrounding and discuss great ...
Portals – Alive and Ready for an Upgrade
by Robert Bredlau on May 3, 2013
One of the more interesting Tweets from the Gartner PCC event in San Diego that I attended this week came across from Gartner Research Director Jim Murphy (@jimlmurph):
Why Content (Marketing) is King
by Sandra Hoegemann on May 3, 2013
Content Marketing is capturing a lot of headlines these days. I see the topic being written about in many industry magazines and websites. So why is content marketing so big right now? Whenever I ...
by Robert Bredlau on Apr 25, 2013
If you like sitting around updating Facebook and texting your friends, chances are you won’t like working for e-Spirit. But, if you’re motivated to succeed and like working hard with smart people, ...
Join forces with e-Spirit as one of our North American partners
by Robert Bredlau on Apr 23, 2013
Like raising a child, implementing a CMS solution takes a village. In the world of content management systems, that village includes media agencies, integration partners, technology partners, ...
Think global and local: CMS allows for content consistency and easy localization
by Oliver Jaeger on Apr 11, 2013
Companies serving a diverse, multilingual audience face a quandary: making sure content, brand and image are consistently presented on their websites and portals while giving their regional offices ...
What’s Your Strategy For Tailoring Local Content?
by Oliver Jaeger on Apr 9, 2013
Globalization is a word that’s used quite a bit in business. What could be better than opening the doors to potential customers in other countries? Well, for those people who manage company ...
Why is the Cloud So Cool?
by Oliver Jaeger on Mar 29, 2013
Everywhere you look these days in the high-tech world you will see … The Cloud. Cloud computing has come of age and has infiltrated companies’ business strategies, products, conversations, marketing ...
Why Is Integration So Important?
by Robert Bredlau on Mar 27, 2013
Integration is a buzzword that can be overused in the technology world. However, in the Web Content Management (WCM) space, understanding integration issues can mean the difference between success ...
Are You Obsessed With Your Customers?
by Oliver Jaeger on Mar 19, 2013
Obsession is one of those words that can have two meanings. For today’s discussion we’re talking about the positive use of the word, not the Fatal Attraction type of obsession. While most ...
Why did we call our blog ‘Content Unlocked’?
by Oliver Jaeger on Mar 15, 2013
The naming process for a new blog is always an interesting endeavor. What to call it? What blog name would truly represent our company, our products, and make our brand come to life? What catchy ...
e-Spirit, Partners Kick into Gear at CeBIT 2013
by Oliver Jaeger on Mar 14, 2013
Last week was quite a busy week for the e-Spirit team. We went to Hannover, Germany and exhibited at CeBIT which is known as “the world's largest trade fair showcasing digital IT ...
If “Content Is King” then “Integration Is Queen”
by Robert Bredlau on Mar 12, 2013
Earlier this week we had the pleasure of presenting a joint webinar with Forrester Research Principal Analyst Stephen Powers. The webinar – Unlock the Secrets to a Better Multichannel Web User ...
Welcome to Content Unlocked!
by Oliver Jaeger on Mar 11, 2013
A recurring theme we find with many e-Spirit customers centers on content. Specifically, because our FirstSpirit CMS makes it so easy for non-technical people to update and publish content on the ...
Why customer experience isn’t warmed over ERP
Forrester recently released a new “Wave” analysis of what it is calling Digital Experience Platforms (DXP), and the reports authors are now predicting that DXPs will one day become as commonplace as ...