Online Retailers Are Smiling…All The Way To The Bank

I just love infographics. They can really help get a point across by painting a picture rather than just simply listing raw data. This week I came across an amazing inforgraphic developed by Invesp that focuses on online retail sales in the United States.

First, the statistics you should think about:

  • By 2017 10% of U.S. retail sales will be made online
  • Mobile devices will account for 15% of the total U.S. online retail sales in 2013, which is estimated to reach 25% by 2017
In order to hit these projected numbers, online retailers need to understand how to generate sales online. It’s not simply about posting products online and hoping for shoppers to find and purchase them. They need an online store that is pleasing to the eye, easy to find and to navigate, and coordinates with other sections of the website. And to realize that they need to integrate their commerce solution of choice with a Content Management System that helps marketers to easily coordinate campaigns, leverage content from different sources and across multiple areas, connect multi-lingual websites across different countries, provides analytics and a consistent look and feel..

Take a look at the top 10 U.S. online, according to Invesp, retailers by unique monthly visits:

  • Amazon
  • eBay
  • WalMart
  • Apple
  • Target
  • BestBuy
  • Home Depot
  • Etsy
  • Sears
  • Lowes

So the next time you find yourself questioning the importance of CMS technology, take a quick glance at the top 10 online retailers list and ask yourself, “what do these companies know that I don’t know.”