Tackling the “global user experience” at the Gilbane Conference

One of the topics you’ll be hearing a lot about at the Gilbane Conference taking place Dec. 3-5 in Boston is the challenge of creating and maintaining a compelling digital experience for customers, employees and partners alike.

Delivering a personalized and seamless experience across devices and touch points is often a struggle for many organizations. Why? One reason is that they are failing to consider the less obvious “back end” of the experience – the experience provided to content creators and developers who are the foundation of a great customer experience.

In the context of this “global user experience,” selecting the right CMS is critical. A superior customer experience happens when content creators, marketers, and developers can focus on the experience itself, not the mechanics of producing it. You need a mature CMS that provides a balanced set of tools and capabilities for your entire team.

If you’re attending Gilbane this year, I’d like to encourage you to take a few minutes to stop by the our booth to learn more about how FirstSpirit serves as a hub to improve the customer experience and can greatly improve the experience for content creators, developers and integrators. During the demo you will learn about…

  • Intuitive and time-saving features that your content creators will love
  • How you can easily combine editorial content, multimedia, and social content in web projects
  • Efficient management of multilingual websites and intranets
  • Full support for mobile including support for responsive design techniques
  • Advanced personalization capabilities
And just for stopping by, you’ll be entered to win the new Apple iPad Mini 2 we will be giving away at the end of the conference.

To register for a personal meeting or for more information, please visit our event page

Some of the sessions you’ll want to add to your calendar include:

Building Next Generation Web Content Management & Delivery Digital Experiences –A Panel Discussion

Wednesday, December, 4: 2:00 p.m. - 3:20 p.m.

This panel discussion will be moderated by IDC’s Melissa Webster along with a strong panel of industry experts including yours truly.

Forget “what” you know about customer experience management, the “how” is where it’s at – presented by e-Spirit, Inc

Tuesday, December, 3: 1:30 p.m. - 2:15 p.m.

In this interactive workshop you’ll learn about the critical role of the customer experience equation and how to immediately start making lasting improvements in your approach to CXM

Global User Experience White Paper

If you’re not able to attend Gilbane this year, we’ve just released a new white paper entitled “Beyond Customer Experience Management: What your CMS Really Needs to Deliver.” You’ll learn the keys to completing the global user experience and much more. Download it today Global User Experience