There’s no argument that a website that treats people like people by remembering their interests and serving up relevant content will outperform generic websites every time. While top websites like Netflix are experts at delivering a personalized experienced, significant numbers of enterprise and mid-size sites lag far behind.
That’s a shame because dynamic website personalization is critical to online success. In an article that I wrote for 1to1 Magazine I talked about several key technologies that are converging to make delivery of dynamic content possible without extensive investments in programmers or big-data gurus. These include content management, user targeting and content delivery technologies.
As you read the article remember that a powerful CMS that supports new technologies, offers easy content creation and management, and keeps hardware costs down can help your company deliver a personalized Web experience that will keep your customers coming back for more.