According to research firm IDC, there is “no debating” the merits of moving to a modern Web content management solution to create compelling digital experiences for customers.
A key reason for this is that customer experience management should be a core competency for any organization that hopes to engage its customers via the growing array of digital channels including the Web, social networks, mobile devices, email, and more.
Yet, as IDC’s research has shown, a significant percentage of companies are still using a homegrown Web content management system — despite the fact that commercial solutions have been broadly available for more than 15 years.
If your company continues to rely on a homegrown solution for Web content management, then the IDC webinar “Why You Can’t Afford Homegrown CMS” is for you.
In this webinar, IDC analyst Melissa Webster, who leads IDC’s Content and Digital Media Technologies research program, will first highlight the factors that go into delivering the type of compelling digital experience your customers expect. From there, focus shifts to how your homegrown system may be holding you back from being able to keep pace. Then Webster will detail what to look for in a best-of-breed CMS. The webinar wraps up with a live demo of FirstSpirit.
The webinar took place on Wednesday, April 29. In case you've missed it and would like to see the recorded session, please get in touch.