Gartner published its Magic Quadrant for Web Content Management in September and the news is good for marketing leaders seeking to transform their digital businesses. Following on recent product improvements, e-Spirit significantly improved its position in the quadrant for completeness of vision and ability to execute. e-Spirit was one of only 18 vendors that met the criteria for inclusion in the Magic Quadrant this year.
e-Spirit Improves Position in Gartner Magic Quadrant for Web Content Management
The report also noted a split happening in the WCM market today: “business as usual” versus “business transformed.” For many marketers today, WCM is the key to digital dexterity, as we seek to engage customers earlier in their lifecycle through continuous communication made possible through a more modular, cloud-first approach – and solutions such as e-Spirit’s FirstSpirit™ Content Management System are leading the way.
The Gartner Magic Quadrant highlighted several key differentiators and strengths of FirstSpirit, including our focus on best-of-breed content management and interoperability with existing systems, delivery tiers, and adjacent technologies. That’s because headless or decoupled solutions such as FirstSpirit provide best-of-breed CMS features and enable a content-as-a-service approach, offering exceptional functionality with greater flexibility and agility to support and future-proof ever-changing digital marketing strategies. This enables marketers to move beyond simply pushing web content live to actually controlling content over multiple digital channels based on a central repository and tight integration as well as easy interoperability with other digital solutions.
As we all know, in digital business, content is king, and being able to optimize that content along the customer journey is critical to success. FirstSpirit brings out the best in your company-wide content, helping you realize your digital strategy simply and efficiently. FirstSpirit is the perfect fit for any company – whether you need a user-friendly Content Experience Hub to create extraordinary customer experiences for corporate websites, or results-oriented digital marketing tools to target content and engage customers on e-commerce platforms, mobile websites, enterprise portals or emerging new touchpoints like smart devices, digital signage or the Internet of Things. We’ve built deep expertise in many verticals, bringing knowledge and insight to the digital challenges you face, and more importantly, how to solve them.
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