Oliver Jaeger

Creating Engaging Content

by Oliver Jaeger on Sep 19, 2013

Earlier this week I wrote about the importance of getting readers to come back to your website on a regular basis. While having compelling content is the primary issue, it’s important to remember ...

Keep Them Wanting More

by Oliver Jaeger on Sep 16, 2013

Recently I discussed the importance of having compelling content on your company’s website to attract online viewers. So once you’ve hooked the person to visit your website, how do you keep them ...

Powering Your E-Commerce Site

by Oliver Jaeger on Sep 9, 2013

For traditional brick-and-mortar stores, it may be hard to establish an e-commerce site. Why is that? Well, one reason is because selling merchandise that you can touch and feel is very different ...

Content Marketing: It’s About The Customer Experience

by Oliver Jaeger on Aug 8, 2013

The other day a friend of mine asked me about Content Marketing. I discussed Content Marketing in an earlier blog post so I don’t want to rehash the basics here. But my friend asked an interesting ...

Online Retailers Are Smiling…All The Way To The Bank

by Oliver Jaeger on Jul 17, 2013

I just love infographics. They can really help get a point across by painting a picture rather than just simply listing raw data. This week I came across an amazing inforgraphic developed by Invesp ...

The Holistic Approach To Marketing

by Oliver Jaeger on May 28, 2013

Marketing can be a tricky thing to explain. The marketing team doesn’t necessarily produce a “product”, but, for example, creates collateral for the company website. The team doesn’t generate ...

What’s Your Strategy For Tailoring Local Content?

by Oliver Jaeger on Apr 9, 2013

Globalization is a word that’s used quite a bit in business. What could be better than opening the doors to potential customers in other countries? Well, for those people who manage company ...


Why is the Cloud So Cool?

by Oliver Jaeger on Mar 29, 2013

Everywhere you look these days in the high-tech world you will see … The Cloud. Cloud computing has come of age and has infiltrated companies’ business strategies, products, conversations, marketing ...

Are You Obsessed With Your Customers?

by Oliver Jaeger on Mar 19, 2013

Obsession is one of those words that can have two meanings. For today’s discussion we’re talking about the positive use of the word, not the Fatal Attraction type of obsession. While most ...

Why did we call our blog ‘Content Unlocked’?

by Oliver Jaeger on Mar 15, 2013

The naming process for a new blog is always an interesting endeavor. What to call it? What blog name would truly represent our company, our products, and make our brand come to life? What catchy ...


e-Spirit, Partners Kick into Gear at CeBIT 2013

by Oliver Jaeger on Mar 14, 2013

Last week was quite a busy week for the e-Spirit team. We went to Hannover, Germany and exhibited at CeBIT which is known as “the world's largest trade fair showcasing digital IT and ...

Welcome to Content Unlocked!

by Oliver Jaeger on Mar 11, 2013

A recurring theme we find with many e-Spirit customers centers on content. Specifically, because our FirstSpirit CMS makes it so easy for non-technical people to update and publish content on the ...


Welcome to our new website!

by Oliver Jaeger on Mar 4, 2014

As you most likely have already noticed, the e-Spirit website for the Americas has been completely re-designed for 2014 from the home page to the closing credits. This is far more than a face lift, ...


WCMS Options: Separating the Men from the Boys

by Oliver Jaeger on May 8, 2014

Creating a great company website that is not only attractive to the eye but one that is geared to your customer’s individual interests can be a challenge. Most Web content management systems do a ...


We’ve got your back, content creators!

by Oliver Jaeger on Jun 18, 2014

The launch of FirstSpirit 5.1 has been gratifying for us in that one of our guiding principles—creating a great global user experience—continues to gain traction with a wider audience. We’ve always ...


Securing a Great Global User Experience

by Oliver Jaeger on Jul 23, 2014

Does your Web CMS vendor truly understand the big picture and the importance of providing a great user experience -- not just for for your customers but for content creators as well? Read this blog ...


Does CMS Give You A Competitive Advantage? You Bet

by Oliver Jaeger on Aug 25, 2014

In this blog we talk a lot about providing a great user experience. Whether that user is a content creator inside your company or a customer viewing your website, it’s important that your content ...


Why Wrestle With Contributing Content?

by Oliver Jaeger on Oct 3, 2014

When it comes to using technology, many people cite ease of use as one of the most important features. What’s the point of having great technology if only a few people can actually use it? With a CMS ...


Connecting the dots across the entire customer journey

by Oliver Jaeger on Jan 14, 2015

This post, which originally appeared on the IBM SmarterCommerce blog, provides useful tips on implementation of what we call a Customer Experience Engine that spans the entire customer journey from ...


Content marketing vs. native advertising

by Oliver Jaeger on Nov 19, 2014

For B2C marketers, there apparently is some confusion about the line between the hot strategy known broadly as content marketing and so-called native advertising (long paid placements made to look ...


Personalization is important… when done correctly

by Oliver Jaeger on Dec 5, 2014

One of the hotter topics discussed this week at the just-ended Gilbane Conference in Boston was personalization and whether it's possible to have too much of good thing. Here's our take on the ...


How Well Do You Know Your Customers?

by Oliver Jaeger on Nov 3, 2014

It’s scary to think that the holiday season is just around the corner. Where has the year gone? Suffice it to say that e-commerce vendors are gearing up for another season of incredible deals, ...


Turning Your Customers Into Brand Ambassadors

by Oliver Jaeger on Feb 3, 2015

Companies place so much emphasis on customer acquisition that I sometimes wonder if they’re missing the bigger picture. While customer acquisition is very important, securing the customer for the ...


How can marketers improve the customer experience?

by Oliver Jaeger on Jun 19, 2015

There was a time, not too long ago, that a majority of outbound marketing messages were mostly used on a company’s website. Of course, the sales and public relations teams needed to incorporate those ...


What is digital transformation anyway?

by Oliver Jaeger on Aug 4, 2015

Digital transformation is one of the hottest topics in marketing today, but what does it mean? As it turns out, even though organizations are pursing digital transformation strategies, there is no ...


Who is driving digital transformation?

by Oliver Jaeger on Aug 20, 2015

Digital transformation is happening now: more than 70 percent of companies have a digital transformation initiative underway, according to a recent survey. But who in the company is driving the ...


Content development—follow the money

by Oliver Jaeger on Oct 12, 2015

A study funded by the CMO Club and IBM indicates that content development will make up the largest portion of the marketing budget. However creating new and exciting content is not all. How does that ...


Get your very own Corporate Content Cloud!

by Oliver Jaeger on Oct 21, 2015

Globalization, multi-brand management and personalization - today these are all topics and projects enterprises have to deal with and which they have to handle. But how can you manage such a wealth ...


Are your media files up-to-date? Apparently not.

by Oliver Jaeger on Nov 5, 2015

"Updating media files online fast enough" seems to be the biggest problem regarding managing digital content. On the basis of this result, Oliver Jaeger substantiates the efficiency of integrated ...


How Retailers Benefit from "Shopable" Content

by Oliver Jaeger on Nov 5, 2015

This whitepaper explores the content marketing concerns and experiences of leading retailers and how technology helps them increase sales and improve brand awareness in the omnichannel customer ...


Digital transformation challenges by the numbers

by Oliver Jaeger on Nov 18, 2015

The results of our survey of more than 200 marketing, IT and business professionals about digital transformation challenges are in. Gain essential insights about the roadblocks to digital ...


Channel convergence is the future of retailing

by Oliver Jaeger on Nov 20, 2015

Digital transformation is having a huge impact on the retail sector and the way consumers shop, both online and in-store. A new research study by Internet Retailing, in partnership with OSF Global ...


How can you jump start digital transformation?

by Oliver Jaeger on Dec 3, 2015

For most companies, digital transformation is “more dream than reality.” An upcoming webinar will look at new research data and offer up useful tips and strategies to help companies move their ...


Das sind die Treiber der digitalen Transformation

by Oliver Jaeger on May 24, 2016

Digitalisierung ist und bleibt das beherrschende Thema, wenn es um Transformationsprozesse in zukunftsorientierten Wirtschaftsunternehmen weltweit geht. Doch welcher Personenkreis treibt den ...


Strukturen schaffen für „Big Content Management“

by Oliver Jaeger on Jul 26, 2016

Kundenanforderungen an digitale Services werden immer höher und die Anzahl der eingesetzten Analyse- und Marketing-Tools immer größer. Gleichzeitig explodiert die Menge an verfügbarem Content. Die ...