I. Visiting our website
You can visit our website without entering or otherwise sending any personal data at all. During your visits to our Internet platform, we only collect and store personal data if you have actually disclosed it to us yourself (cf. Item II below).
When using our website, however, some data will always be collected - the so called usage data:
Our website – like virtually all websites – sets so-called “session cookies”. Cookies are miniature files that are stored on your hard disc, specifically allocated to the browser you use, through which the party setting the cookie receives certain information. For instance, session cookies allow data to be retained that has been entered on a form and is subsequently needed again on other pages. After the respective session has ended, any such data that was generated during the session is removed; the session cookie is erased.
In the event that you want to stop cookies being used, your browser settings can be adjusted to prevent the acceptance and storage of new cookies. Browser settings can also be adjusted such that before any cookies are set, you will be asked whether you agree to this being done. Finally, any cookies already set can be erased at any time. If you want to find out how to do this with your particular browser, you can refer to the explanatory notes in the browser’s “help” section. Please remember that if you do not allow cookies or constantly erase them, you may find that you only have restricted use of our website.
2. Web analytics
2.1 Method and purpose
We use web analytics tools on our website to analyse data traffic. For instance, we learn from such web analytics tools which pages on our website are visited particularly frequently, at what times our website is used most, whether users find us with the help of search engines or more through hyperlinks installed on other websites, how many pages are called up on average, from which countries and places in the world users visit our website, and statistics on the browsers and operating systems that are most frequently used by our users.
The data containing such information is cumulatively optimised in statistical terms, not in relation to individual users. The statistical information thus obtained helps us to get a clearer understanding of how visitors use our website. We use it continuously to make technical and editorial improvements and to enhance the look-and-feel of our website and make it more convenient for users. The statistical information we get on the browsers and operating systems that are used also enables us to optimise our web design accordingly.
The tools that are used for web analytics are explained below. If you do not agree to your usage data being stored and used by the respective tool as described below, you can deactivate collection of the data by following the instructions given below, thus actively indicating that you object to the collection and use of data for web analytics purposes.
2.2 Tools used
2.2.1 Google Analytics
Under instructions from e-Spirit AG, Google will use this information to analyse your use of the website, to compile reports on activities on the website, and to provide the website operator with further services relating to use of the platform and internet usage. The IP-address transferred by your browser when Google Analytics is used is not linked up to any other data held by Google.
Further information on Google Inc. and Google Analytics can be found at: www.google.com
- Browser type / version
- Click stream (i.e. the pages on our website that you have visited)
- The time you spent on each page
- Date and time of first and last request
- Company DNS name
- City and country
As long as you as a user have not entered any personal data on or through our website (e.g. for looking up materials, subscribing to our newsletter, etc.), Pardot merely serves the same purposes for e-Spirit as Google Analytics and indicates web trends. We only make further use of any data collected if you have actively entered your personal data and if you have issued us with a declaration of consent (see Item II).
Further information on Pardot can be found at: www.salesforce.com
This website uses hotjar.com, a web analysis tool developed by Hotjar Ltd, Level 2, to anonymously record the interactions of individual visitors with the website.
This results in a log of mouse movements and clicks, for example, with the aim of showing improvement possibilities for the respective website. In addition, information on the operating system, browser, incoming and outgoing links, geographical origin, as well as resolution and type of device are evaluated for statistical purposes.
Drift collects, processes and stores Personal Data about people who chat with the Customer via Drift or who reply to the Customer’s email marketing campaigns, only as directed by the Customer. Drift does not sell any Contact Data collected on behalf of the Customer or market Drift Services to the Customer’s site visitors.
Categories of Data Subjects:
Customer’s end-user customers or prospects
Customer’s employees or other authorized users or administrators of Drift
Categories of Personal Data:
- Contact information (company, business email address and phone number)
- IP Address*
- Cookie Data**
- Photographs (we will use photographs of Customer employees if the Customer is routing the chats to them after bot qualification)
*Drift will only use the IP address for data enrichment, i.e. to determine if it is associated with a business and then give you additional information re: that business such as industry and # of employees).
Twentythree is used by us to display our videos and to measure and analyze the performance of those videos. We also use Twentythree to give you easy access to our videos using embedded forms. Twentythree collects the following data:
- email address
- First name and surname
- telephone number
- Address, State, Province, Postcode, City
- IP address
- Company data such as turnover, turnover, address and central information.
- Cookies and usage data
We use the collected data to reach you with newsletters, marketing or advertising campaigns, information material and other information that may be of interest to you. You may unsubscribe from any or all of these communications at any time using the unsubscribe link or instructions contained in any email we send.
2.3 Excluding web analytics; your right to object
You have the right to object to your usage data being collected for web analytics purposes. To this end, you can prevent the data that is generated by the cookies and relates to your usage of the website (including your IP-address) from being collected and processed by taking the following steps:
2.3.1 Google Analytics
Download and install the browser add-on provided at the following link:
To prevent Pardot from doing any further web analytics, please click here and change the setting to “Opt Out”.
This sets an opt-out cookie that prevents any further web analytics. Data, if any, is then only collected from the web beacons used, but such data can no longer be combined with the information generated by cookies for the specific browser; it is therefore anonymous and cannot be used for creating a user profile.
2.4 Maintaining opt-out status
The web analytics tools remain deactivated as long as the add-on is not deactivated or deleted, or as long as the opt-out cookie is not removed. Do not therefore erase the add-on or the cookie as long as you do not wish either form of web analytics to be done. The add-on and the opt-out cookie are set for each individual browser or device; so if you visit our website with different browsers or on different devices, you will have to install the add-on and/or set the opt-out cookie separately for each one.
e-Spirit uses third party cookies from external websites (including: LinkedIn, Facebook, Twitter, Xing, Google Adwords) to serve you with information that may be relevant to you and your interests. The information may also be used for frequency capping purposes (e.g., to ensure we do not display the same advertisement to you repeatedly) and to help us regulate the advertisements you receive and measure their effectiveness.
Further information about the LinkedIn Insight-Tag can be found here:
LinkedIn Insight GDPR