Data Privacy

e-Spirit Inc. (hereafter also referred to as “we”) takes the protection and security of the personal data of users of its website very seriously. We naturally comply with statutory regulations on data protection, treating both the personal and non-personal data of our users with the prescribed care. With this Privacy Policy, we inform you – in accordance with our statutory obligations – about the collection, processing and use of personal data both on and in connection with our website. Further, we explain to you how so-called usage data, which despite being not personally identifiable is still relevant, is collected and used.

Download our Privacy Policy

I. Visiting our website

You can visit our website without entering or otherwise sending any personal data at all. During your visits to our Internet platform, we only collect and store personal data if you have actually disclosed it to us yourself (cf. Item II below).

When using our website, however, some data will always be collected - the so called usage data:

1. Cookies

Our website – like virtually all websites – sets so-called “session cookies”. Cookies are miniature files that are stored on your hard disc, specifically allocated to the browser you use, through which the party setting the cookie receives certain information. For instance, session cookies allow data to be retained that has been entered on a form and is subsequently needed again on other pages. After the respective session has ended, any such data that was generated during the session is removed; the session cookie is erased.

In the event that you want to stop cookies being used, your browser settings can be adjusted to prevent the acceptance and storage of new cookies. Browser settings can also be adjusted such that before any cookies are set, you will be asked whether you agree to this being done. Finally, any cookies already set can be erased at any time. If you want to find out how to do this with your particular browser, you can refer to the explanatory notes in the browser’s “help” section. Please remember that if you do not allow cookies or constantly erase them, you may find that you only have restricted use of our website.

2. Web analytics

2.1 Method and purpose

We use web analytics tools on our website to analyse data traffic. For instance, we learn from such web analytics tools which pages on our website are visited particularly frequently, at what times our website is used most, whether users find us with the help of search engines or more through hyperlinks installed on other websites, how many pages are called up on average, from which countries and places in the world users visit our website, and statistics on the browsers and operating systems that are most frequently used by our users.

The data containing such information is cumulatively optimised in statistical terms, not in relation to individual users. The statistical information thus obtained helps us to get a clearer understanding of how visitors use our website. We use it continuously to make technical and editorial improvements and to enhance the look-and-feel of our website and make it more convenient for users. The statistical information we get on the browsers and operating systems that are used also enables us to optimise our web design accordingly.

The tools that are used for web analytics are explained below. If you do not agree to your usage data being stored and used by the respective tool as described below, you can deactivate collection of the data by following the instructions given below, thus actively indicating that you object to the collection and use of data for web analytics purposes.

2.2 Tools used

2.2.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”) based in the USA. Google Analytics also uses cookies (see above for information on cookies). The information about your use of the website that is generated by the cookie is generally transferred to one of Google’s servers in the USA, where it is stored. Since an IP-address anonymizer enabled by Google is activated on our website, your IP-address is first of all abbreviated by Google in countries inside the European Union (EU) or belonging to the European Economic Area (EEA); only in exceptional cases is the full IP-address transferred straight to a server used by Google in the USA and subsequently abbreviated there.

Under instructions from e-Spirit AG, Google will use this information to analyse your use of the website, to compile reports on activities on the website, and to provide the website operator with further services relating to use of the platform and internet usage. The IP-address transferred by your browser when Google Analytics is used is not linked up to any other data held by Google.

Further information on Google Inc. and Google Analytics can be found at:

2.2.3 Pardot

Pardot is a web analytics service operated by Salesforce., based in California. Pardot also uses cookies from time to time, whereby so-called “web beacon” technology may be used here as well. Like other web analytics tools, Pardot records specific usage data such as:

  • Browser type / version
  • Click stream (i.e. the pages on our website that you have visited)
  • The time you spent on each page
  • Date and time of first and last request
  • Company DNS name
  • City and country

As long as you as a user have not entered any personal data on or through our website (e.g. for looking up materials, subscribing to our newsletter, etc.), Pardot merely serves the same purposes for e-Spirit as Google Analytics and indicates web trends. We only make further use of any data collected if you have actively entered your personal data and if you have issued us with a declaration of consent (see Item II).

Further information on Pardot can be found at:

2.2.4 Hotjar

This website uses, a web analysis tool developed by Hotjar Ltd, Level 2, to anonymously record the interactions of individual visitors with the website.

This results in a log of mouse movements and clicks, for example, with the aim of showing improvement possibilities for the respective website. In addition, information on the operating system, browser, incoming and outgoing links, geographical origin, as well as resolution and type of device are evaluated for statistical purposes.

This information is not personal and will not be shared with third parties. When you visit a Hotjar-based Web site, you may opt out of Hotjar collecting your information at any time by going to our opt-out page and clicking 'Opt Out Hotjar' or enabling 'Do Not Track (DNT)' in your browser. More information about Hotjar's privacy policy can be found here.

2.2.5 Drift

Drift collects, processes and stores Personal Data about people who chat with the Customer via Drift or who reply to the Customer’s email marketing campaigns, only as directed by the Customer. Drift does not sell any Contact Data collected on behalf of the Customer or market Drift Services to the Customer’s site visitors.

Categories of Data Subjects:

Customer’s end-user customers or prospects

Customer’s employees or other authorized users or administrators of Drift

Categories of Personal Data:

  • Name
  • Contact information (company, business email address and phone number)
  • IP Address*
  • Cookie Data**
  • Photographs (we will use photographs of Customer employees if the Customer is routing the chats to them after bot qualification)

*Drift will only use the IP address for data enrichment, i.e. to determine if it is associated with a business and then give you additional information re: that business such as industry and # of employees).

**Drift will only use cookies to track the activities of your site visitors within your site, e.g. whether they visited a particular product page or the pricing page before engaging with the messaging widget. Drift will NOT track users across domains or build profiles.

2.2.6 Twentrythree

Twentythree is used by us to display our videos and to measure and analyze the performance of those videos. We also use Twentythree to give you easy access to our videos using embedded forms. Twentythree collects the following data:

  • email address
  • First name and surname
  • telephone number
  • Address, State, Province, Postcode, City
  • IP address
  • Company data such as turnover, turnover, address and central information.
  • Cookies and usage data

We use the collected data to reach you with newsletters, marketing or advertising campaigns, information material and other information that may be of interest to you. You may unsubscribe from any or all of these communications at any time using the unsubscribe link or instructions contained in any email we send.

2.3 Excluding web analytics; your right to object

You have the right to object to your usage data being collected for web analytics purposes. To this end, you can prevent the data that is generated by the cookies and relates to your usage of the website (including your IP-address) from being collected and processed by taking the following steps:

2.3.1 Google Analytics

Download and install the browser add-on provided at the following link:

2.3.2 Pardot

To prevent Pardot from doing any further web analytics, please click here and change the setting to “Opt Out”.

This sets an opt-out cookie that prevents any further web analytics. Data, if any, is then only collected from the web beacons used, but such data can no longer be combined with the information generated by cookies for the specific browser; it is therefore anonymous and cannot be used for creating a user profile.

2.4 Maintaining opt-out status

The web analytics tools remain deactivated as long as the add-on is not deactivated or deleted, or as long as the opt-out cookie is not removed. Do not therefore erase the add-on or the cookie as long as you do not wish either form of web analytics to be done. The add-on and the opt-out cookie are set for each individual browser or device; so if you visit our website with different browsers or on different devices, you will have to install the add-on and/or set the opt-out cookie separately for each one.

2.5 Targeting/Advertising

e-Spirit uses third party cookies from external websites (including: LinkedIn, Facebook, Twitter, Xing, Google Adwords) to serve you with information that may be relevant to you and your interests. The information may also be used for frequency capping purposes (e.g., to ensure we do not display the same advertisement to you repeatedly) and to help us regulate the advertisements you receive and measure their effectiveness.

Further information about the LinkedIn Insight-Tag can be found here:

LinkedIn Insight GDPR

II. Personal Data

1. Data Privacy

When making an online reservation, your connection and reservation data is stored with Etzensperger Informatik AG, Kirchweg 24, CH-3366 Bettenhausen in Switzerland. The company provides the online reservation system edoobox and guarantees the confidentiality of the data in the system. By submitting an online reservation, you agree that your connection and reservation data may be processed by Etzensperger Informatik AG. The reservation and connection data is stored and processed exclusively to secure system security and in contractual performance of the reservation agreement with e-Spirit Inc. Should you not wish to have your data processed by Etzensperger Informatik AG, you may send us your reservation by mail or fax.

A separate Privacy Policy applies for our Community.

2. Use of personal data

2.1 Basic principle

We only use the data to meet your own requests (for example the email address to send you the newsletter). Only if you have issued us with a separate declaration of consent will we link up the personal data you have provided with the usage data collected by Eloqua, so that we can adapt our website to fit your needs and specifically draw your attention to points of interest.

In addition, by submitting your e-mail address, you allow us to contact you personally and to inform you about services and products of e-Spirit AG. This does not apply to our newsletter and event invitations, for which we require your separate consent.

2.2 Unsubscription

If you have provided e-Spirit Inc. with your e-mail address for the purpose of obtaining information, but now explicitly no longer wish to receive this information electronically, please simply unsubscribe from any further communication.

III. Right to receive information, right to have data corrected and deleted

We will inform you at any time on request whether we have stored any of your personal data, and if so which data relating to your person we have stored. You can also at any time ask us to correct, block or delete your personal data; to do this, simply contact us at the following address: The only data which may not be deleted is data that we need for handling outstanding assignments or for asserting our rights and making claims, and data which we are obliged to retain by law; such data will then be blocked.

IV. Links to other websites

Our website may contain links to websites operated by other providers who are not in any way connected with ourselves (“third parties”). If you click on these links, we no longer have any influence over the data that is collected by the third party or the way it is used. Closer information about the collection and use of data in such cases can be obtained by referring to the respective provider’s privacy policy. Since the collection and processing of data by third parties is naturally beyond our control, we will not assume any responsibility for it.

May 2018



You can also send your data privacy related questions by mail to:

migosens GmbH

im Haus der Wirtschaft

Wiesenstraße 35

45473 Mülheim an der Ruhr, Germany

Markus Zechel
Data Privacy Contact