We surveyed 200 marketing, IT and business leaders to gain insight into the state of digital transformation initiatives. Bottom-line: There is a long road ahead.

No company can afford to ignore digital transformation. The core need to improve the digital experience for customers exists in virtually every organization today.

While the motivation for digital transformation is sometimes driven by fear – the need to keep pace with digital disruption – many companies are more aspirational. They want to improve the experience for customers and to become more agile.

The obstacles are many, in part due to a complex technology landscape and the desire to engage customers across multiple channels, but there is reason for hope: C-level executives are owning the vision needed to drive transformative business strategies.