CaaS opens the floodgates for new content-driven business models, enabling companies to monetize content in unprecedented ways. Deliver content to any ‘thing’ in the Internet of Things. Pull content from third parties to your own digital store. Upsell products and services. Expand into new markets. Develop new content-driven products. The possibilities for content monetization are endless.
CaaS helps companies add new channels with lightning speed by eliminating the need for traditional time-consuming integrations. Simply access content from the CaaS server and pull it where you want it to go.
With evolving digital channels and tools comes infrastructure complexity that even well-organized IT departments have trouble coping with. CaaS makes managing your omnichannel digital strategy radically simple.
Instantly call content to go where it’s needed—channels, sites, devices, apps, etc—re-using it dynamically for greater consistency and efficiency.
CaaS separates content from presentation allowing you to design and customize perfect customer experiences for each unique channel ensuring engaging end-to-end customer journeys.
Content is dynamically pulled from CaaS ensuring the most current content will always be presented everywhere it’s called. Furthermore, analyzing content request data offers powerful qualitative and quantitative conclusions to be drawn giving greater insights into how to optimize your content for better targeting and greater success.