Perfectly Synchronized Omnichannel Experiences

FirstSpirit Anywhere is e-Spirit’s answer to perfectly synchronized omnichannel digital experiences at scale and at speed. It’s a suite of tools to empower non-technical teams with advanced content orchestration, regardless of which channels or front-end solutions you use. Engage customers at every stage of the buyer's journey with unmatched immersive personalized experiences and turn your customers into lifelong fans.


Screenshot of the Fragment Creator UI

Manage omnichannel content on any channel or front-end

Omnichannel marketers, meet your new favorite experience managment tool: FirstSpirit’s Touchpoint Editing. Touchpoint Editing enables you to:

  • Access FirstSpirit's powerful content management capabilities through an on demand UI, accessible for any channel or front-end solution.
  • Preview what your content will ultimately look like for your audience on their channel of choice.
  • Edit content in the context of any channel easily and intuitively (without complex IT integrations) ensuring highly individualized customer experiences at every touchpoint that deepen engagement.

These powerful view and edit features of FirstSpirit's hybrid CMS (headless + CaaS), accessible through an on demand UI, will enable your teams to deliver inspiring experiences on any channel. (e.g., mobile, PWAs, digital signs, conversational interfaces)


“We wanted to partner with a content management provider that would enable the brands to have the power to manage content on their own while delivering the omnichannel shopping experiences customers crave. FirstSpirit has exceeded our expectations in every way."

Matahiro Kashiwagi, Chief Digital Officer at TSI
Matahiro Kashiwagi, Chief Digital Officer at TSI

Screenshot of FirstSpirit Fragment Creator User Interface

Create omnichannel content at scale

An important benefit of a hybrid CMS is creating content that can be accessed by any channel across the world to fuel customized digital experiences. e-Spirit has developed the ideal UI to enable non-technical teams to create content specifically for this purpose. The FragmentCreator UI helps you create channel content—text, images, videos or any other content type—with ease. Simply create content—no design is necessary. Your content will be consumed by the right channels at the precise moment a customer uses it. Touchpoint Editing allows you to preview and edit content in the context of any channel without the need for complex IT integrations for fast delivery of highly personalized customer experiences at every touchpoint, at scale.


TSI Holdings case study

Learn how TSI Holdings delivers perfect content-rich omnichannel experiences using FirstSpirit Anywhere.

Read the Case Study

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Predictive Targeting

Deliver hyper-personalized content and experiences to any channel, wherever customers may be, using FirstSpirit’s advanced machine learning-based Predictive Targeting. Match the right experience to the right visitor by scanning every content variation’s performance across audience segments to identify personalization opportunities that you can take action on with one click.

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Deliver Content-as-a-Service to any channel

Content-as-a-Service (CaaS) is the key enabling your personalized content to be leveraged across any channel—at the precise moment consumers engage with them, in real time. CaaS, with an advanced API-driven, microservices architecture, enables any channel to pull content together dynamically from the FirstSpirit hybrid CMS for the right customer, in the right context and at the right touchpoint and time for inspiring digital experiences.

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Smart Dashboards

Optimize omnichannel campaign performance from one central location. FirstSpirit's Smart Dashboards give marketers easy access to all content-relevant KPIs in one central location, making it simple to orchestrate intelligence-driven campaigns across sites, languages and channels for high impact results.


Experience our next-gen CMS in action!

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