Compel Customers to Action with AI-Powered Personalization

AI-powered personalization is the most future-forward technology for targeted content delivery available today. FirstSpirit's Intelligent Content Engine is a personalization engine that puts the power of delivering dynamic digital experiences into the hands of marketers, helping you turn your customers into lifelong fans.

FirstSpirit uses AI technology to unify data silos for more individualized experiences, deliver targeted content across any channel, and enable real-time content targeting and optimization for accelerated time to revenue. It’s AI-powered personalization in one platform and a critical part of the FirstSpirit Digital Experience Platform.

Drive conversions with automated personalization

Automated personalization helps you optimize and drive conversions by dynamically delivering personalized content and page layouts across devices and channels.

  • Engage high value segments using advanced targeting.
  • Serve 1:1 personalized experiences in real time.
  • Easily micro-target audience groups based on past behavior, customer journey phase, real-time intent, etc.
  • Instantly quantify the impact of dynamic content changes on your KPIs.

With [AI-powered personalization], Sephora can seamlessly find the right products for their beauty needs.

Alexis Horowitz-Burdick, Managing Director, Sephora Digital SEA

Unify data silos to create personalized customer experiences

Unifying disconnected silos of data is at the heart of what makes our personalization engine so powerful. You can onboard data from any internal or external source, including your CRM, e-commerce system, marketing automation system, ERP, mobile app, social media, loyalty program and more.

The FirstSpirit Intelligent Content Engine harnesses your data to build advanced profiles and deliver personalized experiences to any touchpoint, sharing audiences across sites and devices to create one cohesive and synchronized experience.

Improve customer segmentation and targeting

The FirstSpirit Intelligent Content Engine uses AI-powered algorithms to uncover insights and high value micro-segments for better targeting, advanced customer segmentation and analytics.

  • Use cross-channel behavioral insights and data from external and internal sources to develop and target valuable audience segments with personalized experiences.
  • Consolidate data from silos into a single user-centric database and address real-time needs across channels, journey contexts and touchpoints.
  • Use complex user data to better identify and target high value micro-segments.
  • Segment by usage behavior, device type, content clicks, location, weather forecast and more.

Boost performance through automated testing and content optimization

AI-powered testing and optimization algorithms let you test anything from headlines to CTAs to landing pages, automatically. Simply set your optimization goals and let the FirstSpirit Intelligent Content Engine select the top performing variations.

  • Continuously A/B test and optimize yield in real time across desktop, mobile web, mobile apps and other channels.
  • Increase revenue and conversions by executing predictive tests and AI-powered optimization across web and mobile.
  • Run multivariate tests and dynamically allocate the best performing combinations by user.
  • Optimize for KPIs such as revenue growth, not just conversions or clicks.

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Three businesspeople looking captivated into a Tablet screen.

Increase marketing agility with SaaS-based personalization

FirstSpirit’s Intelligent Content Engine is SaaS-based, making end-to-end personalization simple and affordable.

  • Empower your marketing teams by giving them the ability to conceive, build and deliver personalized experiences without ongoing IT help.
  • Personalize all aspects of your customer’s journey.
  • Run experiments, build landing pages, deliver personalized messages and optimize all aspects of the site, on any channel, all from the same Digital Experience Platform.

Engage customers using dynamic behavioral messaging

FirstSpirit helps you anticipate needs, create urgency and drive latent users back to you with perfectly timed, behavioral-triggered incentivizing overlays, ads, emails and more.

  • Serve personalized messages driven by real-time behavioral data throughout the customer lifecycle.
  • Trigger highly targeted messages with personalized precision to boost conversions.
  • Create advanced targeting rules and dynamically display promotions, marketing offers or coupons in real-time.
  • Persuade abandoning visitors with exit intent popups using automated yield optimization and 1:1 personalization.
  • Leverage social proof to create urgency and drive revenue with real-time messaging.

Increase revenue with AI recommendations

Increase user retention, session length and purchases by inserting data-driven product, content and email recommendations at critical touchpoints and drop-offs using our recommendations engine.

  • Optimize for goals such as "maximize conversions per user" or "maximize purchases" for increased revenues.
  • Recommend based on viewing history, prior behavior, real-time intent and more.
  • Deliver time-sensitive coupons or product offers to drive engagement.
  • Use hybrid recommendation strategies to maximize average order value.
  • Trigger email based on cart abandonment or other purchase funnel strategies.

Request a demo today.

See how the FirstSpirit Intelligent Content Engine delivers individualized experiences that accelerate time to revenue.

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