Unifying disconnected silos of data is at the heart of what makes our personalization engine so powerful. Onboard data from any internal or external source, including your CRM,e-commerce system, marketing automation system, ERP, mobile app, social media, loyalty program, and more. The FirstSpirit Intelligent Content Engine harnesses your data to build advanced profiles and deliver personalized experiences to any touchpoint, sharing audiences across sites and devices to create one cohesive and synchronized experience.
The FirstSpirit Intelligent Content Engine’s automated personalization helps you drive conversions with dynamic personalized experiences. It enables you to optimize interactions and drive conversions by dynamically delivering personalized content and page layouts across devices and channels using FirstSpirit’s AI-powered Intelligent Content Engine.
The FirstSpirit Intelligent Content Engine uses AI-powered algorithms to uncover insights and high value micro-segments for better targeting, advanced customer segmentation and analytics. You can use cross-channel behavioral insights and data from external and internal sources to develop and target valuable audience segments with personalized experiences.
Drive clicks with automated testing and optimization. Automatically and continuously optimize the performance of any content using AI-powered testing and optimization algorithms. Test anything from headlines to CTAs to landing pages. Simply set your optimization goals and let the FirstSpirit Intelligent Content Engine select the top performing variations for you for effortless optimization.
Drive revenue with product and content recommendations using the FirstSpirit Intelligent Content Engine. FirstSpirit ICE helps you increase user retention, session length and purchases by inserting data-driven product, content and email recommendations at critical touchpoints and drop-offs. Allow the AI-powered recommendations engine to optimize for goals such as “maximize conversions per user” or “maximize purchases” by showing similar, popular, high-grossing or related products.
Boost engagement with dynamic behavioral messaging. Anticipate needs, create urgency and drive latent users back to whatever channel they engage you on with perfectly timed, behavioral-triggered incentivizing overlays and notifications, retargeting display ads, exit intent overlays, emails, and more.
The Intelligent Content Engine is a key part of the FirstSpirit Digital Experience Platform which enables companies to engage customers and drive revenue with personalized, content-rich digital experiences anytime, anywhere. Available as a SaaS or On Premises solution, our Digital Experience Platform allows you to build a unique platform that will differentiate you from competitors, and compel your users to action no matter where they are. FirstSpirit’s Intelligent Content Engine is SaaS-based, making end-to-end personalization simple and affordable.