AI-Powered Personalization

Engage customers and increase revenue by personalizing each customer interaction across channels, anytime, anywhere. FirstSpirit’s Intelligent Content Engine uses AI-powered personalization to deliver content-rich, individualized digital experiences that create micro-moments of influence. It’s advanced personalized content creation and delivery for increased engagement that turns your customers into lifelong fans.

Creating personalized digital experiences has never been easier

FirstSpirit’s Intelligent Content Engine helps you personalize anything that impacts the digital experience—layout, menu bars, display ads, pop-ups, CTAs, text, etc.—for any channel according to each visitor’s unique persona or on-line behavior.

  • Optimize personalization in real time based on clicks, purchases, subscriptions or any conversion goal you choose.
  • Deliver targeted, dynamic content that unifies disparate sources of data in real time from across your organization.
  • Use artificial intelligence to create content-rich, individualized digital experiences.

When I joined MediaMarkt, we had a very diverse set of tools that were used for different purposes: testing, recommendations, messaging, cart recovery, and more. Most of these tools lacked import and export capabilities, making them impossible to connect. Since starting...we’ve reduced the total cost of ownership, and we enjoy a lot of new and valuable functionality that we hadn’t had before enabling us to launch and test campaigns on a weekly basis leading to a true customer centered online shopping experience.

David Geisen, Chief Digital Officer, MediaMarkt Iberia

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Unify data silos for more individualized experiences

How do you create unshakable customer loyalty? Know thy customer. FirstSpirit’s Intelligent Content Engine harnesses data from across your organization for an unobstructed view of each customer. It’s what makes our personalization engine so powerful.

  • Share customer data across sites and devices to create one cohesive and synchronized experience.
  • Onboard data from any internal or external source.
  • Build advanced profiles and segments that deliver exceptional personalized experiences and help you outpace your competition.

Deliver individualized content across any channel, anywhere

FirstSpirit Content-as-a-Service (CaaS) helps you effortlessly orchestrate any digital experience desired, regardless of the channel. It delivers personalized content at speed so you can satisfy customer expectations—whether on a website, store, wearable, Internet of Things, social network, smart device, or app—at every stage of the customer journey.

Simply create content using FirstSpirit, and it goes wherever it's intended to go via our RESTful API—instantly—improving omnichannel digital experiences and turning your content into revenues.


“We wanted to partner with a content management provider that would enable the brands to have the power to manage content on their own while delivering the omnichannel shopping experiences customers crave. FirstSpirit has exceeded our expectations in every way."

Matahiro Kashiwagi, Chief Digital Officer at TSI

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Differentiate your company and compel your users to action with personalized, content-driven digital experiences

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Advanced Segmentation and Analytics

Use cross-channel behavioral insights and data from external and internal sources to target audience segments with personalized experiences. Segment by usage behavior, device type, content clicks, location, weather forecast and more.

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Dynamic Personalized Experiences

Drive conversions by dynamically delivering AI-powered, personalized content and page layouts across devices and channels. Instantly quantify the impact of these dynamic content changes on your KPIs and tailor unique digital experiences for each persona.

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AI-Powered Product Recommendations

Increase revenues by inserting data-driven product, content and email recommendations at critical touchpoints. You can optimize for goals such as “maximize conversions per user” or “maximize purchases” based on viewing history, prior behavior, real-time intent and more.

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Automated Testing and Optimization

Automatically optimize content performance using AI-powered testing and optimization algorithms. Simply set your optimization goals and let the FirstSpirit Intelligent Content Engine select top performing variations for you for effortless optimization.

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Dynamic Behavioral Messaging

Anticipate needs, create urgency and drive latent users back to their preferred channel with perfectly timed, behavioral-triggered overlays and notifications, retargeting display ads, exit intent overlays, emails, and more.

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Personalized Account Based Marketing

Modify content and direct users to dynamically created, account-focused pages or sites based on the user's account and account-based intelligence from any data source organization-wide. Shift one page, entire sites or channels in real time for individual target accounts and increase revenues.

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SaaS-Based Personalization

Empower your marketing teams by giving them the ability to conceive, build and deliver personalized experiences without ongoing IT help. FirstSpirit’s Intelligent Content Engine is SaaS-based, making end-to-end personalization simple and affordable.


See how TSI Holdings is creating personalized digital experiences for 32 brands

Read the Case Study