A Special Offer by e-Spirit and BigCommerce
Experience-Driven Commerce

Get the Best Hybrid Headless CMS for Free*

Transform your commerce software into an experience platform

The FirstSpirit hybrid headless content management system (CMS) extends BigCommerce online store functionality by empowering B2B and B2C marketers to easily create and deliver content-rich, personalized digital experiences across all channels — such as websites, mobile devices, progressive web applications (PWAs), social media, digital signage and conversational platforms — at every stage of the customer journey.

Experience the content-driven commerce edge


Easy to Use

Marketers, meet your new favorite tool. Our legendary usability empowers non-technical BigCommerce users to easily and intuitively manage e-commerce content at scale — without using HTML.


See how easy AI-driven personalization can be. Differentiate your company and compel your users to action with personalized, data-driven commerce experiences.


Enterprise Class

The FirstSpirit CMS makes it easier to create engaging, content-driven experiences - supporting multiple brands, sites and languages and enabling global collaboration with workflow capabilities.



Deliver content-rich, synchronized e-commerce experiences on any channel, wherever customers may be. The FirstSpirit Experience Accelerator includes an out of the box progressive web application (PWA)



We play nice with everyone. FirstSpirit is highly interoperable with any system or app — PIM, DAM, mobile, etc. — for faster time to market and faster time to value.


Our customers represent over $500B in revenue, powering over 1.8B pageviews per month. (e.g., Converse, GNC, Carter’s, Belk, Galeria Karstadt Kaufhof, Grohe, Reitmans, LaShoe, Olympus, Walbusch and many more.)

Create exceptional content-driven commerce experiences

  • Enrich product content with shoppable videos, images, text, illustrations, user-generated content and so on to tell stories that make your product catalog come alive.
  • Create great content-driven commerce experiences at every touchpoint regardless of channel or device being used for true engagement.
  • Deliver omnichannel content to the right visitor at the right time with AI-powered personalization and real-time targeting.
  • Easily maintain a consistent brand globally while localizing content for consumers wherever they may be.
  • Gain insights into visitor behavior using real-time, AI-powered analytics and enable better experiences.

Experience-driven commerce at the speed of light with the FirstSpirit CMS and BigCommerce

Free trial

Make Managing Commerce Content Radically Simple

  • Create and manage all of your commerce content with easy drag and drop from one simple and intuitive user interface—no coding required!
  • Use BigCommerce for e-commerce, and FirstSpirit to enrich product content and create digital experiences for increased revenues.
  • House content in a central repository, with yours or e-Spirit's, where it can be accessed and re-used across multiple channels with ease.
  • Master the challenges associated with multibrand, multichannel and multilanguage content distribution and greatly reduce time to market.

Act Now for a True Competitive Advantage

Dramatically reduce costs. FirstSpirit’s hybrid CMS offers a headless, hybrid and head-optional architecture. That means BigCommerce’s proven delivery infrastructure is used for delivering FirstSpirit content so there’s no need for extra servers; and, FirstSpirit’s hybrid CMS capabilities, with in-context preview and editing, enables support of any channel.

BigCommerce integration. The FirstSpirit hybrid headless CMS’s proven commerce platform integrations have enabled many of the world’s largest retail brands to launch content + commerce experiences with ease.

Accelerate time to market. Integrate FirstSpirit with your BigCommerce instance in a matter of days not months saving valuable time.

Contact us to see FirstSpirit in action for creating content-driven commerce experiences within any commerce platform.

Free Trial

*Contract length and other details for free trial of e-Spirit’s hybrid headless CMS to be determined by e-Spirit on a case by case basis. Contact us to learn more.