FirstSpirit’s Intelligent Content Engine helps you go beyond mere banner and button personalization. You can personalize anything that impacts the digital experience—layout, menu bars, display ads, pop-ups, CTAs—you name it. Even create whole new customized layouts on websites, mobile devices or any channel according to each visitor’s unique persona or on-line behavior. It’s AI-powered real-time personalization in one platform.
Advanced AI algorithms continuously optimize and serve the best experience to each user. You no longer need to rely on multiple point solutions to achieve next generation personalization.
Product Info: FirstSpirit Intelligent Content Engine
White Paper: Four Ways to Enable Micro-moments of Influence
How do you create unshakable customer loyalty? Know thy customer. FirstSpirit’s Intelligent Content Engine harnesses data from across your organization for an unobstructed view of each customer. It’s what makes our personalization engine so powerful. You can share audiences across sites and devices to create one cohesive and synchronized experience. Or, onboard data from any internal or external source, including your CRM, marketing automation system, ERP, mobile app, social media, loyalty program, and more. That’s how you build the elusive advanced profiles and segments that deliver exceptional personalized experiences and help you outpace your competition.
Today’s customer expects a consistent, synchronized experience across channels. Effortlessly orchestrate any digital experience desired, regardless of the channel with FirstSpirit’s Content-as-a-Service (CaaS) module. It delivers personalized content with the speed and consistency needed to satisfy customers on their channel of choice—whether via website, store, wearable, Internet of Things, social network, smart device, or app. Simply create content using FirstSpirit, and it goes wherever it's intended to go via our RESTful API—instantly—improving omnichannel digital experiences and turning your content into revenues.
Use cross-channel behavioral insights, and data from external and internal sources to target audience segments with personalized experiences. Segment by usage behavior, device type, content clicks, location, weather forecast and more.
Maximize content impact and drive conversions by dynamically delivering personalized content and page layouts across devices and channels using FirstSpirit’s AI-powered Intelligent Content Engine. Instantly quantify the impact of these dynamic content changes on your KPIs and tailor unique digital experiences for each persona.
Increase user retention and session length by inserting data-driven product, content and email recommendations at critical touchpoints and drop-offs. Allow the AI-powered recommendations engine to optimize for goals such as “maximize conversions per user” or “maximize purchases” by showing similar, popular, high-grossing or related products. Recommend based on viewing history, prior behavior, real-time intent and more.
Automatically and continuously optimize content performance using AI-powered testing and optimization algorithms. Test anything from headlines to CTAs to landing pages. Simply set your optimization goals and let the FirstSpirit Intelligent Content Engine select the top performing variations for you for truly effortless optimization.
Anticipate needs, create urgency and drive latent users back to their preferred channel with perfectly timed, behavioral-triggered overlays and notifications, retargeting display ads, exit intent overlays, emails, and more.
Modify content and direct users to dynamically created account-focused pages or sites based on the user's account and related account-based intelligence from any data source across your organization. Shift one page, parts of a site or entire sites or channels in real time to meet the needs of individual target accounts for increased revenues.
Empower your marketing teams by giving them the ability to conceive, build and deliver personalized experiences without ongoing IT help. FirstSpirit’s Intelligent Content Engine is SaaS-based, making end-to-end personalization simple and affordable.