Build unified customer profiles
Use insights gleaned from cross-device behaviors to target valuable customer segments. Segment by user behavior, device type, element clicks, geo-location, local weather forecast, past purchases and more.
Deliver personalized and perfectly synchronized content to customers on their mobile device of choice—whether mobile phone, progressive web application, digital sign or IoT smart device. The FirstSpirit Hybrid (headless+) CMS unifies data from across your organization and channels for a more connectded buyer's journey, enabling mobile experiences that drive customers to action wherever they may be.
Build a single view of each customer with unified data from the web, mobile devices, mobile apps and email to ensure brand consistency regardless of the device in use by your customers. Our enterprise-class hybrid CMS will also enable you to leverage behavioral data across multiple mobile devices and apps to deliver even more personalized mobile experiences.
Since using [the system] our revenue per user has increased by about 60%. That's substantial for a business of our size. We've done this by optimizing our mobile and desktop experiences in very different ways based on customer feedback, as well as understanding the customer from where they are coming into the website and adjusting the content accordingly.
Use cross-device data—from a mobile phone or tablet—to tailor mobile recommendations and better engage visitors. Create mobile-friendly layouts and easily insert product recommendations anywhere on your mobile site. You can also fuse multiple recommendation strategies into the same recommendation overlay—such as what’s new, top selling or recommended for you—for better results.
We were seeing a checkout conversion we were simply not happy with. We're currently looking at about a 50% increase in our [mobile] checkout ... We're starting to see some really strong uplift in average transaction value.