Horizon DX Online Fall 2020
Join your digital experience peers online on Tuesday, October 27th for this virtual event to learn and share best practices in creating lifelong fans out of customers.
Why Horizon DX?
- Network with digital experience (DX) leaders from top brands
- Learn best practices for creating inspiring digital experiences to turn customers into lifelong fans
- See the latest DX technologies in action
With Keynotes from:
If the changes thrust upon us by the coronavirus did anything, they affirmed how much we value human connection in our daily lives. David Meerman Scott, who helps companies and organizations define strategies to grow business, has been researching this idea of human connection for some time. He spotted the online content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, David’s identified a seismic shift underway. Overwhelmed by nonstop superficial online communication, people are hungry for true human connection. Smart companies and organizations are winning by applying the elements of fandom – it’s not just for celebrities anymore...it’s rocket fuel to grow business.
![]()
With Speakers from:
Agenda:
David Meerman Scott is a business growth strategist, entrepreneur, advisor to emerging companies, and bestselling author. He's written eleven books - including three international bestellers and has delivered presentations in 44 countries and on all seven continents. David's latest book, Fanocracy, reveals a new way to grow business. In an era of digital chaos and superficial online communication, waht people are longing for is true human connection. The smartest companies understand that and are creating fanocracy to turn customers into fans and fans into customers.
In an accelerating digital world with end-user expectations climbing at a faster rate, companies need to constantly adapt their strategies and deliver inspiring digital experiences in extremely short cycles. Led by e-Spirit Chief Product Officer, Andreas Knoor, we'll show you how to face the challenges of multiexperience management & make your customers lifelong fans.
- 2:15 - 2:30 Introduction to Personalization with Dynamic Yield
- Nathan Richter is the VP of Program Strategy & Insights for Dynamic Yield. He’s been working in the digital commerce and personalization space for over two decades. With experience leading teams and innovation at a number of brands – including URBN, QVC, and David’s Bridal – as well as managing multiple strategic consulting practices at SaaS technology companies, Nathan brings a unique and valuable perspective to the organization.
- 2:30 - 3:00 Why Personalization for Digital Experience is so Important: A Discussion with ASICS' Director of Marketing Technology Programs, Melanie SISK